Wyoming based, Casper to be exact, Missy Cook, began her venture into the small business owner world, by opening an apparel line for women interested in the diesel industry! The idea came to her in the fall of 2016. Mind you, Missy was not new to the diesel world! Missy and her partner, Amber Thurston (of Wyoming) have been friends of Diesel Doll, basically since we began, back in 2012! I remember reading messages from them, about how there wasn't many women in Wyoming into diesels like they were, and that they longed to meet more women interested in the same thing. Missy and Amber have done a great job of creating a fun and active line with women of all types interested in their apparel!
It all started when Cook was shopping for diesel themed apparel for herself. She had a difficult time finding exactly what she wanted, noticing that there are many diesel apparel lines, but most are catered towards men! That is when the idea of launching a line herself, came up. She ran the idea by Thurston, who of course was very supportive! Little did Thurston know, Cook was about to wrap her up in this project as co-owner! Once Cook came up with the name, Miss Diesel, she set out to create a logo. After many trashed ideas, the iconic M came to place and has stuck! Miss Diesel is run out of Cook's home, so every shirt, decal or other apparel is put together by no one other than Cook, herself. Cook describes Thurston's position as co-owner, explaining that she is literally the support pillars of the company, and that without her support MD wouldn't be what it is today!
In addition to a great supportive co-owner, Miss Diesel is supported by elleven brand reps! Some of which play a more administrative role by helping with social media accounts! Another long time Diesel Doll friend and avid truck puller, Paula Borring helps run the Miss Diesel facebook account, while Elsha Hunter LeFevre, of Utah, assists in running the Instagram account. Cook credits all the brand reps for helping MD grow, but gives big kuddos to Borring and LeFevre for being a great help in MD's skyrocketing growth. Cook says, "These two ladies have been unbelievably incredible, they both have made Miss Diesel skyrocket with their phenomenal keenness and point of view.". Cook also tells me that they have been a joy to get to know, along with the other nine ambassadors, claiming she feels that she has made some great friends in them, which only deepens her love for this community even more!
More About Miss Diesel
Miss Diesel knows that us women love to dress to express ourselves, and they want to help to facilitate that, by providing apparel just for you! MD's goal for this year is of course to GROW! They hope to expand their product line and hopefully grow their team, as well! MD is here for all women in the industry, and without you all, they wouldn't be here, doing what they enjoy and meeting more of you! Whether you are into diesels as a hobby or a job, MD is here to support you, and hopes to provide you with clothing and accessories that help express your interests!
Missy was born, raised and currently resided in Casper, Wyoming. She is a wide to a loving and supportive husband, together they have a beautiful daughter! Aside from MD, Cook holds a full time job, with a local non-profit that provides a self-sufficiency program for single parent families experiencing homelessness.
Cook tells me her love of diesels was sparked at a young age, Her dad owned a 1985 Ford 6.9 idi. The sound, the smell, and how it seemed to tower over her as a child- she loved it all. Cook's dad always included her when the truck needed maintenance, and was one of many father-daughter moments. When Missy was twelve, she and her family were hit head on by a drunk driver, causing the truck that had held so many memories to be reduced to scrap metal. Though that truck held so many memories and will always be remembered, it definitely was not her or her families' last diesel! It seems to Cook that her family always had a diesel!
You can find more on Miss Diesel by visiting their website and social media platforms!